In the year since we went live with the XET token, we obtained a Virtual Asset License from the Dubai government, listed on Gate.io, crossed 370k+ holders, and more!  We wanted to take a moment to cover everything we have built and share the road ahead.

Strategic initiatives

We are the world's first media-entertainment blockchain platform to enter Dubai’s regulated virtual asset regime.

With a Virtual Asset License, we are one of the select few global crypto projects to gain access to a world-class regulatory ecosystem. This gives us a unique advantage to test, build, and scale the next iteration of the three essential parts of our decentralized entertainment ecosystem: streaming dApp (Mzaalo.com), Content funding platform (more below).

📺 The Mzaalo dApp 📺

User Growth

• Mzaalo Audience Network: 11 million+ monthly users

• Average time spent across Android, web and iOS per user ~ 8 minutes

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Consumer Insights

🎭 Top 3 content genres 🎭

🎁 Top rewards partners 🎁

🌍 User base by geography 🌍

👫 Gender split 👫

  **🛒 Top reward categories  🛒**

Product

• Our partnership with ReadyPlayerMe allows users to create custom avatars
• Bid & Win 2.0: The Bid & Win feature now allows users to exchange Mzaalo coins to e-meet and greet with celebrities
• A slew of updates on Mzaalo has made it one of the most complete streaming apps for fans with features like in-depth meta description of the content, improved search functionalities and more.
• Recent UI/UX improvements coupled with feedback loops from sharp A/B testing & consumer panels have led to an overall increase in Net Promoter and product satisfaction scores among our users

Partnerships

• Our reward ecosystem has scaled to over 600 brands with 408 monthly active reward partners, up from 258 partners on January 2022